Hi!

I am Sujit.

I bring over 20 years of experience in User Experience Strategy, UI development, and design leadership with a proven track record of leading digital experience transformation across complex enterprise environments.

I specialize in shaping and delivering mission-critical SaaS solutions from the ground up, guiding teams from early discovery and stakeholder alignment through to design execution, delivery, and rollout. My approach combines strategic vision, hands-on technical fluency, and a deep understanding of how to align design outcomes with business goals at scale.

Organisations I’ve Designed With

Awards,Recognitions and Thought Leadership

I’m honoured to be recognised for my contributions at SAP, including the Best Product Experience Award, accolades for driving innovation, and recognition for designing inclusive software. With 7 published design patents and a Red Dot Award, I’ve also delivered thought leadership talks on User Experience, Digital Experience Transformation, and the strategic role of design systems at SAP events and global industry forums.

Receiving Best Product Experience Award from Jim Hagemann Snabe, Ex SAP CEO.

Recognised for my product vision and for being the driving force behind the conceptualisation and innovation of the SAP Predictive Analytics product, designed from the ground up. I led the end-to-end design strategy and was awarded three published design patents for this product.

Design Systems Talk – SAP Customer Forum

As part of my thought leadership efforts, I delivered a talk at the SAP Customer Forum, Orlando to a packed audience of over 300 attendees. I spoke about the importance of using design systems when creating custom SAP solutions to ensure visual consistency, scalability, and reduce cognitive load for users, highlighting how thoughtful design foundations drive better adoption and usability in enterprise environments.

My Experience

Current

Productbydesign.au, Melbourne

Founder | Chief Design Officer

As Chief Design Officer at ProductByDesign, I oversee all customer engagements and design deliverables, ensuring the ProductByDesign team delivers impactful digital experiences for our customers and partners. I manage cross-functional design teams, coordinate with development and delivery partners, and ensure seamless delivery across projects.

Dept of Education, Melbourne

Digital Experience Transformation Strategy Advisor

Head of UX Strategy and Service Design leading the digital experience transformation for Ministerial and Parliamentary Services and Cabinet and Portfolio Services, driving the transition from legacy departmental systems to a Microsoft Azure cloud-native SaaS platform.

2023 - 2024

2018 - 2023

SAP Australia, Melbourne

Director, SAP Product Design Strategy and Innovation

As part of SAP ANZ pre-sales, I led the digital experience transformation engagements, supporting sales, providing scalable experience strategies, and helping customers innovate, industry-specific custom SaaS business solutions.

SAP Labs India

2006 - 2018

Senior Design Manager | Design Manager | Lead Designer

Responsible for heading the India Analytics Ux design team and delivery of SAP Cloud Analytics features and the transformation from OnPrem to SAP Analytics Cloud. Managed over 7 releases and design teams of 28 members.

2005-2006

Kyocera Mobiles

Human Factors Engineer – Kyocera Mobile Embedded Apps

Responsible for designing Kyocera mobile devices live radio, and contacts. Applied human factors principles to ensure usability, ergonomics, and cognitive load optimisation across small-screen interfaces.

2004-2005

Tesco Retail

Usability Engineer – Tesco Retail

Responsible for simplifying and digitising Tesco Retail store product catalogues and internal employees applications.

2002-2004

Bank of New York

UI Designer

Responsible for designing share trading applications and real-time dashboards tailored for institutional banking clients of Bank of New York.

Best Analytics Product Experience Award

Honoured to receive the Best Analytics Product Experience Award fromthe Best Analytics Product Experience Award from SAP CEO Jim Haggerman at the SAP Global Awards Ceremony in Walldorf, Germany, for conceptualising and designing a predictive analytics solution integrated with SAP BusinessObjects, recognised for its innovation, user experience, and business impact.

Words from People I’ve Worked With

I had the pleasure of working with Sujit as his direct Manager at SAP Labs India for several years, and I can confidently say that he is a true design leader. Sujit possesses a rare combination of technical skills, creative vision, and strategic thinking.

Mangala Seshadri
Senior Director of Engineering, Google